Goal is the world’s number one digital football destination. More than 100m fans around the world engage with Goals content each month, which can be found on its 38 local editions, which are published in 19 languages, and social media accounts which are followed by more than 60m global football fans.

Goal’s celebration of football extends to its own annual awards, the Goal 50 and NxGn awards. While Goal 50 is dedicated to the best 50 players in the world, NxGn focuses on the best young talents under 19 years of age.

Goal is part of DAZN Group.


With its global head office in Turin, Italy, Kappa is one of the world's leading sportswear brands and originates back to 1967, boasting a rich history of participation in all major sports. The Kappa DNA is rooted firmly in football and the brand is associated with some of the world's biggest clubs, as well as being known for its premium lifestyle collection in which everything is underpinned by sports.

Dave Bandell (Team Sport Manager) from Kappa said "We are delighted to be partners and associated with Soccer Manager. Appealing to all football fans of all ages is also Kappa's goal and this alignment will help both Soccer Manager and ourselves grow our global appeal."


Lotto Sport Italia, the leading Italian company in footwear and clothing for sports and leisure, was founded in 1973 in north-east Italy. Tennis and football shoes were its early manufactured products. Over the years, the company expanded its range in the performance and leisure segments, with a broad range for leisure products.

Innovation, design and Italian spirit combined with the philosophy of active well-being are the values on which Lotto bases its strategic positioning, which is increasingly oriented towards growing the "active lifestyle" segment.

The evolution in this area has brought the definition of a new brand architecture, which has involved developing five different brands under the heading of the Lotto mother brand: Lotto Performance for the sport professionals, as well as passionate sport participants; Life's for those who prefer a lighter sport activity, dedicated to well-being, leisure and an informal and pleasant style; Lotto Leggenda which recounts the brand's history projected to the present day, with historical products revisited to offer solutions that stand out for their materials and colors; Aequiter, for protective and supporting sports footwear, and Lotto Works, with its high quality technical solutions for the workplace.

Sane Mental Health Charity

SANE is a leading UK mental health charity set up in 1986 to improve the quality of life for anyone affected by mental illness. It's three main aims are to raise awareness and combat stigma about mental illness, educating and campaigning to improve mental health services; to promote and host research into the causes and more effective treatments for mental illness at its flagship Prince of Wales International Centre for SANE Research; and to provide guidance and emotional support for people with mental health problems, their families and carers through its helpline, SANEline, Textcare and other services. For more information, please visit . SANEline is available from 4.30 – 10.30pm every day of the year on 0300 304 7000.