About Us

Established 2004

Soccer Manager is an established, innovative games development studio based in the North of England producing high quality football games since 2004.

The studio is headed up by CEO Andy Gore and Studio director Chris Gore who have a strong reputation in the industry for producing brilliant games having previously worked on AAA games along with gaming verteran and former CEO of codemasters, Nick Wheelwright as Executive chairman.

Global player base

+50m downloads worldwide

Together the team have produced some of the most engaging and authentic football games that the market has seen. The team’s decades of combined experience in the games industry has resulted in significant year on year sales growth and a strong business platform from which the team expect to achieve further growth, taking advantage of the growing gaming market which Newzoo has predicted will reach $200 billion by 2023.

SM is working with some of the world’s biggest football publications (Goal) and license holders (FIFPRO) to add authenticity to the games. Soccer Manager games are played in every country of the world which has resulted in more than 50 million downloads to date.

Our History

Soccer Manager founded 2004

The passion for creating football games has led Soccer Manager to grow from a small team starting out in their parent’s garage to a team of over 50 people located across 2 offices in Leeds and Preston.

SM Studios have brought 10 football games to the global market- Soccer Manager Worlds, The Soccer Manager single-player series which is currently in its 7th iteration, Football Clash: All Stars and F2 Target Tekkers.

Timeline

2021
2021

Multi year SPFL deal signed for global rights in the SM series

Multi year SPFL deal signed for global rights in the SM series
2021

Soccer Manager 2022 available to Pre-order globally

Soccer Manager 2022 available to Pre-order globally
2021

Multi year FIFPro license deal signed for the SM series

Multi year FIFPro license deal signed for the SM series
2021

Leeds office opened

Leeds office opened
2021

Moved to a new Preston office

Moved to a new Preston office
2021

£3 Million investment from Mercia to boost growth plans

2020
2020

Mikel Arteta partnership

Mikel Arteta partnership

Mikel Arteta partnership announced as the global ambassador of the SM series

2020

Soccer Manager 2021 Launched

Soccer Manager 2021 Launched
2020

Partnership with the Bundesliga commences

Partnership with the Bundesliga commences
2019
2019

Soccer Manager 2020 Launched

Soccer Manager 2020 Launched

Released on the 21st October, Soccer Manager 2020 is our latest iteration of our popular football management simulation. Choose from over 800 clubs from 33 countries around the world, so you’ll have the chance to manage and build your top eleven. Featuring realistic 3D graphics, intense competitions and an in-depth game economy. The football manager experience in Soccer Manager 2020 is as close to the real thing as a game can get.

2019

F2 Target Tekkers Launched

F2 Target Tekkers Launched

Soccer Manager collaborated with The F2, YouTube’s most famous football freestylers, bringing an epic football puzzle game to market. On launching it shot straight to the top of the charts.

2019

Soccer Manager Elite BETA

Soccer Manager Elite BETA

Soccer Manager Elite is currently in development, it will be a massive multiplayer football management game built directly on blockchain technology, where users compete against other managers to earn cryptocurrency as they progress through the game.

2018
2018

Soccer Manager 2019 launched

Soccer Manager 2019 launched

Released on the 31st October, Soccer Manager 2019 is our latest iteration of our popular football management simulation. Lead your favourite team to victory in an immersive football management simulator. Decide to take on a top flight club to test your management skills against the best or help a struggling, lower division team fight for glory.

2018

Soccer Manager 2018 launched

Soccer Manager 2018 launched

After creating Soccer Manager Arena in the Unity game engine we knew that we wanted to develop our next iteration of the single player game using the same engine. Using Unity gave us much more scope in what we were able to achieve with the game. Building it in a dedicated game engine allowed for better optimisation and more memory usage which made it possible to have a more interactive user interface, resolve save game issues and to include 3D elements. Soccer Manager 2018 was released in open beta in September with the full launch following early November.

2018

Soccer Manager Arena re-branded Football Clash: All Stars

Soccer Manager Arena re-branded Football Clash: All Stars

The decision to re-brand evolved from feedback from our community, we wanted to divert away from users thinking it was a management game like our other titles. We also introduced new 3D shooting/ goalkeeping mechanics and the anticipated feature tournaments to the latest version. These changed the dynamics of the game so it was the perfect time to re-brand the game as Football Clash: All Stars, a name which we think is a much more appropriate fit.

2018

20 Million Users

2017
2017

Soccer Manager 2017 launched

Soccer Manager 2017 launched

Soccer Manager 2017 was released in the October which contained the updated squads and leagues for the 2017/2018 football season. It was also synchronised across platforms so it allowed our users to switch seamlessly between devices and platforms so they can continue their management career anywhere and everywhere.

2017

Soccer Manager Arena launched

Soccer Manager Arena launched

In April 2016 ideas started flowing for our third title, this time we wanted to divert away from our comfort zone and create a completely different sort of football game and Soccer Manager Arena was the result. The concept was to take two popular genres of games on the market and combine features from them both creating for the first time, a high quality football based, card collecting, PvP mobile game. Soccer Manager Arena was officially launched a year later in May 2017.

2015
2015

Soccer Manager 2016 launched

Soccer Manager 2016 launched

During development of the Single player game it was decided that a new iteration of the game would be released at the beginning of each season to ensure a sense of realism by including up to date squads and leagues as well as a host of other new features and improvements. Subsequently Soccer Manager 2016 was soft launched in the September and then fully released in October.

2015

10 Million Users

2015

Further £1 Million backing from Mercia

2015

Global launch of Soccer Manager 2015

2014
2014

Soccer Manager Ltd scores 300k investment from Mercia

2014

Soccer Manager re-branded Soccer Manager Worlds

Soccer Manager re-branded Soccer Manager Worlds

Soccer Manager, our online multiplayer game at the time was rebranded as Soccer Manager Worlds and was given a fresh new look ready for the up and coming release of our single player game. This was so that our two games would have distinctive identities.

2013
2013

Soccer Manager Worlds app launched on iOS and Android

2012
2012

Football Management Series

Development began on single player football management series

2008
2008

First 1 Million Users

2006
2006

Soccer Manager Worlds Global Launched on Web Browser

Soccer Manager Worlds Global Launched on Web Browser

A browser based multiplayer game that allowed managers to buy and sell players and compete head to head against other managers from across the globe. What set it apart from other football management games on the market is that it was the first realistic online multiplayer football management game, that users could play for free.

2005
2005

Soccer Manager Worlds Beta

2004
2004

Soccer Manager Ltd Founded

Founded by Andrew Gore, Chris Gore, Steven Gore and Peter Adams. Three brothers and their friend decided to join expertise and create an online game they would enjoy playing themselves, a football management game that today we call Soccer Manager Worlds. It was the love they had for the game they were creating that has enabled the company to grow into the high quality game developer it is today.