Our Team


Andy Gore


Over 20 years experience in the games industry, working on numerous successful football titles such as FIFA before co-founding Soccer Manager with his brothers in 2004.

Chris Gore

Studio Director

A co-founder that has been leading the development team at Soccer Manager since 2004. Responsible for the design and development of all the games as well as being involved in the company’s major decisions.

Max Lowe

Finance Director

Max Lowe CFO: Max first joined the company in 2012 and his responsibilities include financial and operational strategy, assessment of commercial opportunities in addition to governance and risk management. He holds an MBA and has previously held a number of senior roles in financial services advising businesses across a range of sectors. In addition Max is a charity trustee and has been Chair of finance for a large third sector organisation.

Nick Wheelwright

Executive Chairman

With over 25 years experience in the games industry, Nick was CEO of Codemasters and Monumental games. He is also a founder of Playground Games.

Alex Chapman


Leading lawyer in the digital, interactive entertainment, technology and creative industries. Especially strong reputation in computer games and digital media, with first hand knowledge of the sectors as part of the development teams on a number of successful projects before taking up the law acting for some of Europe’s top developers and publishers.


Roger Womack – Senior Developer

Roger has 35 years of industry experience developing computer games on every computer from Spectrum to PC and mobiles since iPhone 3 and the 1st Android phones, at least 28 of those years has been specialising in football management games, some of the titles he has worked on include FIFA Manager, Championship Manager and Football Director. Roger is a senior developer here at Soccer Manager and has been with us for over 2 years. He has responsibility for large areas of core game logic such as the transfer system. The experience and knowledge Roger contributes is invaluable and is he is an asset to the Soccer Manager team.


SM Hound

Mai joined the SM family in 2012 and is a beloved member of the team. Mai is a Staffordshire Bull Terrier and was a rescue dog from the RSPCA. Mai has a heart of gold and her key qualities are being affectionate, loyal and reliable. Mai does wonders for happiness and wellbeing at work, she puts a smile on everyone’s face, giving the office morale a boost when she is around.